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Günümüzde, hızla değişen kültürün etkisiyle ev dışındaki tüketim koşulları büyük bir dönüşüm deneyimliyor. İnsanların yaşam şekli giderek daha hareketli hale geliyor ve bu da restoranlarda yemek yemeyi, alışveriş merkezlerinde zaman geçirmeyi ve yeni deneyimler sürdürmek istemelerini beraberinde getiriyor. Örneğin